1960s Advertising & Consumer Culture – The Power of TV & Print

How Commercial Advertising Shaped Consumer Life in the 1960s


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This engaging 1960s film delves into the role of commercial advertising in shaping American life. Featuring vintage TV commercials, animated ads, and print marketing, it showcases industry trends and economic shifts from the 1920s to the 1960s. Highlights include Ronald Reagan hosting The General Electric Theater, a Corning Ware commercial demonstrating extreme heat resistance, and a Duncan Hines cake mix ad. Scenes of supermarkets, household appliances, and newspaper articles reflect the growing consumer culture, while a Navy recruitment ad and a Chun King chow mein commercial add to the era’s marketing landscape. A compelling look at how advertising influenced consumer habits, employment, and lifestyle in mid-century America.

License: Royalty-Free