In this vintage 1960s commercial, Esso Extra gasoline is presented as a powerful, high-performance fuel. As the slogan "step on the accelerator and feel the tiger come alive" plays out, viewers are promised that Esso's fuel will bring out the best in their vehicle. The energetic imagery of a tiger in motion parallels the power that Esso Extra offers, tapping into the car culture of the 1960s, when performance and speed were essential qualities. This commercial, part of Esso's famous "Tiger in Your Tank" campaign, captured the imagination of a generation of drivers looking for an edge on the road.
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